GMS-CDC

This February 2010 document proposes a communications plan that countries can use to inform the public and at-risk groups about the pandemic (H1N1) 2009 influenza vaccine. It was developed by the World Health Organization (WHO)/H1N1 Communications Team and Societal and Individual Measures Team.

According to WHO, while information and mass media campaigns play a crucial role in informing different stakeholders about H1N1 and about the vaccine and its benefits, ensuring the successful distribution and uptake of the vaccine among priority groups requires an integrated strategy that includes elements of both risk communications (often done through the media) and social mobilisation (using multiple communications means and methods to convince individuals and groups to take action). The central focus is on influencing behaviour so that people carry out appropriate actions to protect themselves from becoming infected and from infecting others.

Source: The Communication Initiative Network